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INSIDE THE OUTLET: HEALTHLEADERS

If your company seeks to reach healthcare executives, this very targeted and highly respected industry publication should be on your media list.

By |2020-09-22T07:18:59+00:0008/22/2019|Comments Off on INSIDE THE OUTLET: HEALTHLEADERS

THINKING OF SKIPPING THOUGHT LEADERSHIP? THINK AGAIN.

Leveraging your experts in your media relations campaign is one of the most effective methods for growing a company’s reputation and authority in a particular field or industry.

By |2020-09-22T07:25:22+00:0008/22/2019|Comments Off on THINKING OF SKIPPING THOUGHT LEADERSHIP? THINK AGAIN.

WHY YOU NEED A THOUGHT LEADER IN YOUR CAMPAIGN

Thought leadership builds credibility and maintains momemtum in a media relations campaign. If you aren't prioritizing creating content for publication at a minimum, here's why you're doing your campaign a disservice.

By |2020-09-22T08:33:23+00:0006/07/2019|Comments Off on WHY YOU NEED A THOUGHT LEADER IN YOUR CAMPAIGN

MAXIMIZING STORIES WITH EVERGREEN AND HARD NEWS

Your media relations campaign should be a mix of hard and soft stories for balance and an improved cadence of hits. Don't know the difference yet? We've got you covered with this breakdown and examples.

By |2020-09-22T08:35:28+00:0006/07/2019|Comments Off on MAXIMIZING STORIES WITH EVERGREEN AND HARD NEWS

HOW TO WORK WITH YOUR AGENCY

There are simple things you can do to make your engagement with your PR agency smooth from the start.

By |2020-09-15T13:54:38+00:0006/03/2019|Comments Off on HOW TO WORK WITH YOUR AGENCY
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