The Challenge
MVRK is a special creative force in the experiential marketing world. As a tech-forward company already, it was positioned to pivot its approach easily when experiences shifted entirely digital as a result of COVID-19. The company sought to leverage an impressive case study with a global client and spread the word about how it pulled off the digital event. The biggest challenge facing the campaign was the same as any campaign built around a well-known client: getting approvals and ensuring MVRK wasn’t lost in the story.
The Goal
Spreading the word about its latest client win sought to differentiate and draw attention to MVRK with other corporate marketing teams as they worked through pivoting plans in “the normal” from the pandemic. AM PR not only built the campaign around the client case study, it identified news to create around the technology used in the event. This gave the campaign the ultimate edge: hard news worth covering and the proof points to back up MVRK’s capabilities.
