Why Paid Media Should Be Part of Your PR Strategy
A well-rounded PR strategy should incorporate earned and paid media to maximize your reach and reinforce your messaging in a way that feels both intentional and impactful.
“Public Relations Agency Near Me”: How a Remote Agency Works for You
The days of campaigns solely focused on events and in-person desksides with journalists are behind us, which means hiring a PR agency in the same geographic area is no longer necessary for a successful campaign.
Repurposing Earned Media for Strategic Social Media Campaigns
It’s common to sit back and hope the right people find the media story. But with a strategic approach, you can amplify its reach and ensure it connects with your audience.
Thinking Of Skipping Thought Leadership? Think Again.
Leveraging your experts in media relations is one of the most effective ways to grow your company’s reputation and build lasting authority.
Content Marketing? Your PR Team Is The Right Team To Help
Many marketers have carved a niche for themselves under this approach, but PR plays a crucial role in achieving these results, going hand-in-hand with content.
Why You Need A Thought Leader In Your Campaign
Thought leadership builds credibility and momentum in media relations. If you aren’t prioritizing creating content for publication at a minimum, here’s why you’re doing your campaign a disservice.
Maximizing Stories With Evergreen And Hard News
Your media relations campaign should be a mix of hard and soft stories for balance and an improved cadence of hits. Don’t know the difference yet? We’ve got you covered with these examples.
How To Work With Your Agency
There are simple steps to ensure smooth engagement with your PR agency. Sharing detailed information, clear goals, and regular communication lays the foundation for a strong partnership.
