AM PR Culture Balance Model
As a woman-owned agency and all-female powerhouse, we prioritize finding that elusive balance between work and life.
Our company culture is built on authenticity, creativity, and collaboration. We create an environment where every voice matters, and fresh ideas have room to grow.
Our Culture Code ensures each team member plays a role in shaping our culture, contributing their unique skills and perspectives to our collective success.
Our company works to create authentic, meaningful connections – with our clients and each other.
We spend the time to teach and guide one another – sharing our collective knowledge.
We take a deep interest in our industry – learning about our clients and telling their unique stories.
We look for opportunities to take initiative – holding ourselves and each other accountable for stellar results.
Meet Our Leadership Team
Meet Our Leadership
Ashley Moore
Founder & CEO
Ashley Moore built AM PR on a decade of experience with Florida’s largest healthcare system and in the agency world. Identifying a gap for brands in highly regulated industries, she created a low-volume, specialized agency to balance complexity with creativity. Ashley regularly speaks to accelerator and incubator programs, advises GlobalSTL—an innovation hub for global healthcare brands—and serves on the advisory board at the University of Florida’s Journalism School, where she teaches media relations as an adjunct professor. A mom of three, she supports Moms Demand Action and Everytown for Gun Safety, advocating for a safer future. Powered by her favorite oat milk flat white, Ashley thrives on strategizing with clients and speaking at industry events.
Jessica Garcia
Senior Vice President
Jessica Garcia leverages her experience from top agencies, corporate communications, and the public sector to navigate campaigns. From startups to established companies, she’s worked with future-forward brands in every regulated industry. Drawn to how these industries improve lives with transformative solutions, Jessica thrives on helping them tell their stories and build brand awareness. Like her favorite chai tea latte, she blends bold strategy with a touch of thoughtfulness to deliver results that resonate. When she’s not shaping campaigns, Jessica is dedicated to animal rescue and is the proud adopter of Sol, her dog from Slaughterhouse Survivors.
Kim Freda
Editorial Director
Kim Freda is the Editorial Director at AM Public Relations, where she steers editorial strategy and brings client stories to life with a sharp, journalistic eye. With over a decade of newsroom experience, Kim brings a storyteller’s mindset to every campaign—cutting through the noise to make a lasting impact. Like her favorite Ethiopian brew with a splash of oat milk—bold yet smooth—her approach is clear, authentic, and aligned with each client’s unique voice. With a talent for turning complex ideas into engaging content, Kim helps brands connect with both the media and their audience.
Madeleine Bumstead
Account Manager
Madeleine Bumstead brings a mix of agency and nonprofit experience across industries like healthcare, tech, and aviation. With a background in PR, marketing, and social media, she knows how to get stories in front of the right people. Madeleine brings the same strength to her work as her go-to dirty chai latte—delivering results with a distinctive flair. Her ability to find the perfect angle has earned high-profile coverage in the Wall Street Journal, TIME, WIRED, and Modern Healthcare. Whether with reporters, clients, or her team, Madeleine prioritizes strong connections that help her bring together all the pieces of a campaign.
Sara Batchelder
Account Manager
Sara Batchelder brings a wealth of experience in media relations and social media marketing. She’s secured notable media placements in WIRED, Insider, TechCrunch, Axios, and The New York Times. Like her favorite iced vanilla oat milk latte, Sara blends flavor and focus in everything she does. Sara specializes in LinkedIn campaign management, leveraging her expertise in paid and organic B2B social media and executive profile management. With a natural flair for storytelling and a strategic mindset, she helps clients build impactful narratives.
