The Challenge
SonderMind strictly serves mental health professionals and patients in the Denver, Co., area. Yet, when we were approached to help the company with its funding announcement, we worked to create a story around the current limitations in mental healthcare for any market to make the crux of the story the value to startup is providing, instead of the reach and amount of funding its achieved.
The Goal
It was fairly simple. SonderMind’s revenue driver is mental health professionals, so the story needed to be placed in healthcare publications they might read.
