The Challenge
Largely in stealth mode for a few years building out its product, RightEye needed to reach healthcare innovators and garner attention around its offering and the science behind its technology.
The Goal
This robust campaign was managed by multiple PR practitioners. RightEye’s primary PR partner sought out AM PR to deliver on the technology, healthcare and business areas of the strategy. AM PR managed company announcements and newsworthy of recognition amongst the medical and technology thought leaders, as well as the community in RightEye’s own backyard.