The Challenge
EASE Applications was experiencing rapid growth and interest in its app for surgery and ICU communications with patient families. The executive team continued to receive powerful story after powerful story of what the app had done for families and patient satisfaction scores. It was time to capitalize on the excitement and lead the conversation more publicly about the antiquated patient communication tactics used at hospitals.
The Goal
EASE’s media relations efforts focused on national and trade healthcare business media and regional news opportunities. The hospital influencer or key decision maker for EASE lives and breathes the industry news and the news around local hospital competitors. Highlighting the success stories of implementations and pulling data from hospital HCAHPS impact interested the media greatly. AM PR managed a campaign across 35+ case studies and hospital partners for EASE to gain valuable media attention for both the company and the hospital partner.
Houston was one target regional market for EASE with a reputable case study. KPRC, the NBC affiliate, ran this story with a patient family. The story was syndicated in other markets.
