By: Jessica Garcia, Senior Vice President of Accounts

Many companies have transitioned to fully remote work in our post-COVID era, but one sector has really thrived in today’s remote environment: PR agencies. The days of campaigns solely focused on events and in-person desksides with journalists are behind us, which means hiring a PR agency in the same geographic area is no longer necessary for a successful campaign. Remote PR agencies are evolving alongside media and clients, enabling us to deliver strategic support and drive results from anywhere with a reliable Wi-Fi connection.

Why Partner with a Remote PR Agency?

1. Talent

One of the greatest advantages of remote agencies is access to top-tier talent nationwide, allowing companies to find the ideal PR partner that aligns with their specific needs. There are many agencies with honed-in industry focuses, which means the ideal agency with the right reporter connections for your company might be across the country, not down the street.

2. Flexibility

Remote PR agencies are flexible. Had a crisis PR moment pop up at 8 pm on a Friday? We’ve got you covered. Need to ramp up your campaign the next day due to a breaking news announcement? We can do that. Working remotely means our office is wherever we are and we’re more than used to shifting priorities on a dime. Remote work makes us agile, which is arguably one of the most important traits for an agency and a partner.

3. Reliability:

Because we’re remote, we’re able to hire the most strategic PR pros without the need for geographic restrictions. This means we’re able to find the right people with the knowledge, expertise, and experience to work on your account. Plus, because remote workers are generally happier (in fact, remote workers are 20% happier than in-office workers) we’re able to retain them longer. This means two things: clients are able to work with the best of the best PR pros on their campaigns and they are working with the same team members who know their message and brand—inside and out—for years.

4. Efficiency:

Every person who has ever worked at an office knows what a time-suck it is to get ready, pack a lunch, and commute to a physical location—it could easily take 1-2 hours from your day. At a remote agency, we spend those additional hours working on your campaign. While everyone is driving to work, we’re able to keep your campaign moving—whether it’s reading the daily news to find the right newsjacking opportunity, finding a new reporter who’s a perfect fit for your big announcement, or getting a headstart on client strategy.

5. Tech-Savvy Communicators:

Remote workers are essentially forced to be tech-savvy and use tools to make communication and our work as efficient as possible. If there’s a new tool to help us find new reporters, scan the news each day, manage projects, and communicate more effectively, we’re on top of it. This means you can trust that we’re using the right tools and software to make your campaign as successful as possible.

Finding the Best PR Agency for Your Business

Remote PR agencies are here to stay, and if anything, are going to continue to grow. Our best advice for clients is to determine what agency is truly the best partner for them from a talent and collaboration standpoint, without letting location be a top determining factor.

Headshot of Jessica Garcia, Senior Vice President of AM Public Relations, a leading PR agencyJessica Garcia, Senior VP of Accounts

From startups to established companies, Jess has worked with future-forward brands in every regulated industry. Drawn to how these industries improve lives with transformative solutions, she thrives on helping them tell their stories and build brand awareness.