Our Secret to Building Long-Lasting Media Relationships and Delivering Results

Mastering Media Research and Listening

Strong media relationships start with understanding who’s out there. At the start of every campaign, our team dives deep into national media outlets, industry trade publications, and emerging platforms, like newsletters or podcasts.

While we start with this, it’s not a one-and-done process. We keep track of daily headlines, monitor monthly trends, and, each quarter, evaluate which reporters are covering our clients’ industries, what angles they’re exploring, and, more importantly, what they’re not covering yet.

Staying ahead of trends is what we do best. We don’t just monitor the headlines. We think about what should be making headlines. That’s exactly how this Wall Street Journal article came about—by identifying an untapped financial angle within a booming healthcare topic and positioning it as a story worth telling.

This proactive approach allows us to do more than share our clients’ stories, it allows us to contribute meaningful insights that are valuable to a reporter and help enhance their work.

Becoming a Trusted Resource

Trust is the foundation of PR campaigns that deliver results, but it’s not built overnight. With our team of seasoned PR experts and longstanding client relationships, reporters know they can count on us for relevant and timely stories AND access to credible experts who bring fresh and unique perspectives to the table.

We challenge our clients to think beyond the obvious when identifying the key opinion leaders in their companies. Do you have a patient story that demonstrates the impact of your health technology? Is there an executive on your team with niche expertise or an untapped perspective? Rather than defaulting to the CEO, we challenge our clients to elevate diverse voices that collectively tell a more complete and compelling brand story.

This mutual trust is why this TODAY Show segment was such a win. We told our client’s story while helping the producer share an impactful narrative that would resonate with their viewers.

Madeleine Bumstead, Account Manager

With a background in PR, marketing, and social media, Madeleine knows how to get stories in front of the right people. Whether with reporters, clients, or her team, she prioritizes strong connections that help her bring together all the pieces of a campaign.