Beyond the Byline: Expanding Your PR Impact Through Social Media
Securing a byline or feature article in a target publication is a significant win for your brand’s marketing and PR efforts. But publishing the article shouldn’t be where your strategy ends.
Repurposing Earned Media for Strategic Social Media Campaigns
It’s common to sit back and hope the right people find the media story. But with a strategic approach, you can amplify its reach and ensure it connects with your audience.