We work with amazing, compelling forward-thinkers every day throughout our campaigns. Often deemed thought leadership, creating content around the ideas and unique positions of our clients can come in many forms – bylined educational articles, opinion pieces, speaker proposals, awards, infographics, white papers, webinars, etc. One easy place for us to prioritize using thought leadership is in our media relations strategy. We’re talking more than the one-off newsjacking tactic or quick commentary on a trending story. That’s important too. But our approach takes a concerted effort to create content regularly from our thought leaders.
So, what if you hate writing and don’t know where to start? Thought leadership is a joint effort between you and your PR team. Your PR team should be qualified in a space to help you get ideas, development and get drafts off the ground, then finalized. We do have clients that skip utilizing us for this portion of the campaign. After a few months, though, the scope usually shifts to include content creation services because of the time and commitment to the strategy.
Sometimes, thought leadership doesn’t come as naturally to executives. In that case, it’s our job to develop them. This process has depth and takes time to get there, but to get started, we’ve got a fun little worksheet of sample questions for download that often get the wheels turning.
Enjoy, and go get yourself out there! Thought leadership is a powerful way to build credibility and maintain momentum in your PR campaigns. If you’re ready to position your brand as an industry leader and create meaningful connections with your audience, we’re here to guide you every step of the way. Get in touch with us today to start shaping your strategy!