The Challenge
Vivalink came to AM PR requesting assistance taking its visibility to the next level, strategically pushing out content beyond organic posting and leaving press coverage promotion to the outlet, only. After considering Vivalink’s target audience of decision makers and healthcare solution providers, AM PR utilized LinkedIn Sponsored Content campaigns to boost Vivalink’s product and company news.
The Goal
AM PR launched a six-month LinkedIn Sponsored Content campaign for Vivalink, focused on maximizing and repurposing the company’s existing content to drive more website visits and increase its LinkedIn page engagements. The campaign also included fresh content the AM PR team worked hand-in-hand with the CEO to create for LinkedIn. This content was also used to raise the profile of his personal LinkedIn page. The content calendar included contributed articles, opinion pieces, and media coverage links that were relevant to targeted job roles in specific industries, including hospitals/healthcare, pharmaceuticals, medical devices, and information technology.