“AM PR knows how to navigate complex ideas to put our best story forward. The campaign has not only secured numerous hits for us, but the right media placements where our target audiences are present. When we first began, our media engagements were minimal and our position as a thought leader in our industry was not consistent. We’ve seen this shift significantly and the momentum continues to build.”
– Humberto Farias
Operating for 10+ years, Concepta had done little to leverage its expertise and case studies to support its new business pipeline. This is mainly because leadership did not have the time to do so and marketing had little knowledge of how to interact with press.
Implementing a media relations and content strategy allowed AM PR to put Concepta in front of the businesses that could become customers, and the peers they wanted to connect with. The goal was three-fold:
- To become a go-to thought leader on app, web and software development through IT and technology press coverage
- Garner thought leadership and business features within industry trades that are read by potential customers
- To establish presence as one of Orlando’s largest technology companies and overall growing business leader with local and regional press coverage
AM PR delivered a plan for company announcements, industry vertical targets and monthly content creation, and kept the Concepta team on task to maximize these efforts. Key highlights of the campaign include:
- A monthly column in InfoWorld, the highly respected and widely read information technology outlet.
- Coverage across three target industry verticals Concepta identified wanting to increase clients in: franchise, trucking and sports.
- The company’s first local feature in Orlando’s primary daily, the Orlando Sentinel.
For the first time, Concepta told its story and used it to increase credibility via validated third-party media outlets. Articles can be tied to spikes in traffic on the website, nearly doubling visits in the days surrounding publication, and organic search saw a 288 percent increase during the campaign.