Repurposing Earned Media for Strategic Social Media Campaigns
It’s common to sit back and hope the right people find the media story. But with a strategic approach, you can amplify its reach and ensure it connects with your audience.
It’s common to sit back and hope the right people find the media story. But with a strategic approach, you can amplify its reach and ensure it connects with your audience.
Leveraging your experts in media relations is one of the most effective ways to grow your company’s reputation and build lasting authority.
Many marketers have carved a niche for themselves under this approach, but PR plays a crucial role in achieving these results, going hand-in-hand with content.
Thought leadership builds credibility and momentum in media relations. If you aren’t prioritizing creating content for publication at a minimum, here’s why you’re doing your campaign a disservice.
Your media relations campaign should be a mix of hard and soft stories for balance and an improved cadence of hits. Don’t know the difference yet? We’ve got you covered with these examples.
There are simple steps to ensure smooth engagement with your PR agency. Sharing detailed information, clear goals, and regular communication lays the foundation for a strong partnership.