Insights

Be One of Our Select CES 2020 Partners!


We're looking for three promising companies attending CES to provide our utmost attention to in the name of quality results.

10/01/19

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Inside the Outlet: The Wall Street Journal


The Wall Street Journal is possible for you, but it won’t be easy. Luckily, we've got insight into how to land it. 

09/06/19

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Thinking of Skipping Thought Leadership? Think Again.


Leveraging your experts in your media relations campaign is one of the most effective methods for growing a company’s reputation and authority in a particular field or industry. 

08/22/19

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Inside the Outlet: HealthLeaders


If your company seeks to reach healthcare executives, this very targeted and highly respected industry publication should be on your media list.

08/22/19

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Content Marketing? Your PR Team is the Right Team to Help


Many marketers have carved a niche for themselves under this approach, but PR plays a crucial role in achieving these results, going hand-in-hand with content.

08/22/19

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Journalist Q&A: Detail the "Why" in Pitching Becker's Healthcare


In the fast-paced world of healthcare business news, make your news stand out with this insight.

07/26/19

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Journalist Q&A: Must Know Tips from the Inside of a Local Newsroom


Local TV producer shares tips and details to consider when pitching local media

07/26/19

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Your Media Relations Campaign Shouldn’t Discount Local News


There is value in local news, and consumers want more of it. For a media relations campaign, resurface a strategic move you might have largely overlooked or devalued lately.

06/26/19

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Maximizing Stories with Evergreen and Hard News


Your media relations campaign should be a mix of hard and soft stories for balance and an improved cadence of hits. Don't know the difference yet? We've got you covered with this breakdown and examples.

06/07/19

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How to Work With Your Agency


There are simple things you can do to make your engagement with your PR agency smooth from the start.

06/03/19

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Why You Need a Thought Leader in your campaign


Thought leadership builds credibility and maintains momemtum in a media relations campaign. If you aren't prioritizing creating content for publication at a minimum, here's why you're doing your campaign a disservice.

06/07/19

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