AM PR Helps Hyper-Local Startup Attract Industry Media Coverage
"The coverage was great and the speed and success AM PR had with getting in touch with the press was impressive. "
- Mark Frank
SonderMind strictly serves mental health professionals and patients in the Denver, Co., area. Yet, when we were approached to help the company with its funding announcement, we worked to create a story around the current limitations in mental healthcare for any market to make the crux of the story the value to startup is providing, instead of the reach and amount of funding its achieved.
It was fairly simple. SonderMind’s revenue driver is mental health professionals, so the story needed to be placed in healthcare publications they might read.
In less than two weeks, AM PR delivered two feature stories on SonderMind and the future of the company. MedCity News and MobiHealthNews both highlighted the funding the company raised as well. The focus on the company’s value proposition shifted these stories from a brief funding mention to a complete highlight of the platform. A bonus placement was achieved on private equity news site, PE Hub.